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Of course, offering customers a high degree of personalization demands that distributors understand databases, and Scot Nair, executive vice president of OneSource Wholesale Copy, Norcross, Ga., sees this as a hurdle many distributors will have to overcome.
He recommended taking a class or going online to become familiar with which file-fields are for variable data and which will contain the images, and how the differences between Quark, PhotoShop and Illustrator files can impact the job.
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