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Wait 24 hours for the prospect to return the phone call. If no response, call back and leave a similar message and again wait 24 hours for a response. If there isn’t one, leave one more message. For example, “Ms. Jones. Lenann Gardner. I’ve missed you again—we must be on opposite schedules! I’m calling with some ideas for capturing new clients for Smith, Jones and Green in 2007—I think you will want this information. Please do give me a call at (505) 828-1788. Again, that’s (505) 828-1788. I look forward to a quick conversation with you, Ms. Jones!”
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