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Don’t forget your objective. The goal of the call is to set an appointment; not sell yourself or your services. The goal is to get a meeting date and time on the prospects calendar before you hang up the phone.
About the Author:
Lenann Gardner is an internationally known sales consultant and author of the upcoming book, “Got Sales? The Complete Guide to Today’s Proven Methods for Selling Services.” She is a winner of the American Marketing Association’s Professional Services “Marketer of the Year” award.
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