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For instance, distributors currently serving a few schools in a particular area are encouraged to move beyond that territory into multiple school districts, while the distributors specializing in the hospitality industry learn how to target related industries such as food and beverage.
"When distributors are strong in a certain arena they need to stay abreast of it. That doesn't mean they need to be totally conversant," said Lombardo, "they just need to stay ahead of changes by reading trade magazines serving that industry so they can say to the customer, 'I see this happening, lets go with it.' "
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- Companies:
- Discount Labels
- Lancer Label
- PrintXcel
- Places:
- Englewood, Colorado
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