Dressed for Success
Fun fact: letter carriers and truckers will drive 4.1 million miles to deliver 584 million pieces of mail to more than 150 million residences, businesses and P.O. boxes, according to the United States Postal Service (USPS).
The numbers speak volumes. With printed mail still very much alive, it becomes even more important to make sure your piece stands out—whether it's a billing statement, marketing message or invitation. What better place to start than with the envelope? After all, the first impression is what ultimately influences your prospect to open the mailer, add it to the already outstanding pile of mail or simply toss it in the trash.
- Companies:
- Ennis
- Northeastern Envelope
- Pitney Bowes
- People:
- Elise Hacking Carr
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.