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2. Layer the information in your package. TDD sufferers should get the essence of the product’s benefits and your offer from the Johnson box (a box commonly found at the top of a direct mail letter which contains the key message of the letter) and not have to read further. An alternative is running five or six bullets down the right side of the letter. Buck slips are another great place to summarize benefits and offers. When including a brochure, keep a rein on how much copy it contains—in most applications today, less is more.
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