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4. Ask for permission. If, per chance, a live person does pick up the phone, the first thing you need to know is if this is good time to speak. Nothing will turn off a prospect faster than a salesperson calling at a bad time. Always get permission to proceed first.
5. Don't be defensive. Not everyone is a good prospect for you. Don't take it personally; be polite and move on if you get someone who is clearly not interested.
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