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Royal%20Wedding<%2Fa>.%20According%20to%20Nielsen%20Media%20Research<%2Fa>,%20the%20nuptials%20of%20Prince%20William%20and%20Kate%20Middleton%20was%20carried%20live%20on%2011%20networks%20and%20drew%2022.8%20million%20viewers%20and%2018.6%20million%20households.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fhow-can-digital-printing-benefit-your-company-417638%2F" target="_blank" class="email" data-post-id="7356" type="icon_link">
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People around the world said, "I Do" to the Royal Wedding. According to Nielsen Media Research, the nuptials of Prince William and Kate Middleton was carried live on 11 networks and drew 22.8 million viewers and 18.6 million households.
Leading up to the big day on April 29, marketers used the occasion to their advantage. From English Princess boot camps to royal couple zombie t-shirts, nothing seemed off limits. The print industry even got involved. Kodak used the Royal Wedding to promote deals on the All-in-One printer with refillable ink in the UK. Three print advertisements, with yellow backgrounds, had some fun with puns (e.g., "Prints Charming," "Kodak End of Middle Tones" and "For Richer Not Poorer").
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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