Finding a Niche
3. Bank on History and Customer Service
In a competitive market, sometimes the biggest differentiator between printers is skill and customer service. The printing industry as a whole has a lot of history and experience in it, but some companies have more experience than others.
"Calibrated and the rest of the Ennis plants are separated from our competition by our cumulative knowledge in creating a quality product and the ability to offer a diverse selection of other products and services that accompany traditional forms," said Miller. "Continuous and multipart is traditional print, and Ennis has been producing it for over 100 years. No other company can surround and support that product like the Ennis facilities. Extra care in the form of other types of printing or services turns a traditional order into better account penetration and a stronger long-term customer."