Finding a Niche
How continous and multipart forms are surviving and thriving in the Internet era
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Why does this matter to you? Simple. The harder printers have to work to succeed in a shrinking market, the stronger they become as your acting business partner. Here are three things to do when looking for a printer of continuous and multipart forms.
1. Find a Niche
Since buyers of continuous and multipart forms have shifted from "pretty much every business" to "not that," finding success with these products has become a matter of understanding what niches—be they products or markets—are still profitable. Richard Miller, general manager for Calibrated, explained further.
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Michael Cornnell
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