Finding a Niche
How continous and multipart forms are surviving and thriving in the Internet era
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Where jumbo rolls are able to succeed due to high processing speed and volume, other niche form products succeed in the market by doing what the Internet can't—such as interacting with the physical world. Adhesive components, anything that has to be attached to packaging, or physical anti-counterfeiting elements are all features unavailable on Internet forms, making them good areas to focus on for forms sales.
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Michael Cornnell
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