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Sean Norris
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Old Products, New Ways to Print
It's not all about new products, though—many industry staples that have long relied on standard print methods are now going digital. "Printers are finding more traditional print items that can be moved toward digital, allowing customers to order smaller quantities and keep costs low," said Bill Tignanelli, general manager for Macomb, Michigan-based Admore, an Ennis Company. "The traditional flyers, postcards, business cards and envelopes have always been there for digital. Specialty products—for example, plastic cards, static clings, signage, shrink sleeves for bottles, custom labels, custom bags—have found or are finding their way to being able to be produced on digital equipment."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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