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Sean Norris
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Kisner pointed to market saturation as another issue, with the increasing number of digital machines resulting in a decline in price per square foot and, subsequently, stronger price competition. "This puts huge pressure on consumable-goods manufacturers to value-engineer competitively priced products," he explained.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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