Looking Ahead
By all accounts, the digital print segment will experience rapid growth in the coming year—but not without challenges. "Technology is changing so fast that what you buy today in digital could be (or more likely, will be) obsolete in three to five years," said Tignanelli. "Do you invest now or wait just one year? If you play the waiting game, you end up getting stuck in the 'waiting game cycle' of when is the best time to jump in to invest in digital equipment," he continued. "While digital print has driven the cost of manufacturing down in terms of per-piece, there still is a capital investment that the company has to commit to. Depending on the types of digital products a company wants to print, this capital investment can be quite expensive."