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Remember, a customer’s loyalty is only as strong as the success of his or her last contact with you. By transforming an unhappy customer into a satisfied one, you prove that you value customer service, which can well lead to a strengthened relationship and repeat business.
BY JONATHAN FARRINGTON
Jonathan Farrington is the CEO of Top Sales Associates and chairman of The Sales Corporation, www.thesalescorporation.com, based in London and Paris. Jonathan’s personal site, The JF Consultancy, www.jonathanfarrington.com, offers a superb range of unique and innovative sales solutions. You can also catch his daily blog at The JF Blogit, www.thejfblogit.co.uk. Copyright © Jonathan Farrington. All rights reserved.
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