IBSA affiliates were also updated on the organization’s successful and cost-effective marketing services program, which provides printing and creative content development, including website design, particularly to smaller healthcare practices that find advertising agencies’ fees cost prohibitive.
In addition, IBSA president Mark McKinney informed attendees of expanding opportunities to provide services to Xerox Corporation. Affiliate Carol Schwachenwald, president of Integrity Document Solutions, Indianapolis, secured the contract for IBSA more than two years ago. Now, IBSA and Xerox are ready to take the test program partnership to a higher level, involving larger key accounts in the central region of the country. Subsequently, IBSA is actively growing its 135-member strong affiliate base.