By
Sean Norris
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P+P: How does using email for sales compare to using it
for marketing?
TS: They're extremely similar, with one key exception: personalization. Email for sales can and should be increasingly customized for individual prospects as you learn more about what they need, how they approach their challenges and where they are in the sales cycle. Email marketing is an extraordinarily powerful tool to connect with large audiences and deliver information to bring them into your sales pipeline. When suspects become prospects, your messages should be different-no longer about the value you offer the marketplace, but about the value you can offer them.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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