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Sean Norris
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P+P: Do you have any interesting statistics on email marketing or sales that might be helpful or eye-opening?
TS: It's probably more common than you think for marketing email to go undelivered. The best senders in the world lost 17
percent of the messages they sent last year to filters that either blocked them or sent email to users' spam folders. As your email marketing program grows, this can quickly become a serious problem that weakens relationships and revenue. Free tools like SenderScore.org can help you understand how mailbox providers like Yahoo! and Gmail evaluate your reputation as a sender, which influences whether they deliver your messages to users' inboxes.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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