International Paper Names New VP/GM, Transitions to Whiteness
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"We are initiating this improvement for our customers because we believe that whiteness is the best descriptor of the appearance of paper," said Rick Hartman, director of product development. "The change will also put us in line with papers that are produced around the world."
In the United States, brightness is the traditional measured value that appears on most reams of paper. According to Hartman, the GE brightness measures only a portion of reflected light. He said that it was originally designed to quantify pulp bleaching and was eventually adopted to measure paper brightness. Whiteness was developed as a single value to describe the appearance and appeal of paper.
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- Companies:
- International Paper
- People:
- Paul Herbert
- Rick Hartman
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