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5. Under-promise and over-deliver. Develop a reputation for reliability; never make a promise that you can't keep. Your word is your bond.
Progressive companies emphasize commitment to customer service excellence from the CEO down to the newest employee in the mailroom. Salespeople who fail to promote superior customer service actually do a disservice to their customers and, unknowingly, leave the backdoor open to their competitors. If you do it right, sales and service blend seamlessly, and you'll exceed your customers' expectations.
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