Lost in Translation
Finally, the integrity of links within your own site, as well as those external pages that point to you, helps search engines find you. Each page on your site should be as cross-referenced as possible. As for external links, if respected sites are directing their own visitors to you as a well-regarded service provider, Lloyd-Martin likened it to a positive “vote” for your site. Just remember, “always use descriptive text for links,” Lurie said. “Writing ‘Learn more’ is great, but writing ‘Learn more about widgets’ is better.”
Immersion technique #3: With SEO, if it sounds too good to be true—it is. Read Google’s Webmaster Info section for the specific no-no’s, but a few include keyphrase stuffing, using invisible text and participating in free link exchanges.