Lost in Translation
It's the World's Wide Web, and you're just living in it—Get fluent in the Internet, fast
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There are a lot of pieces to the puzzle that lead to an engaging, user-friendly, good-looking, effective website. “Don’t expect all site changes to pay off immediately,” Lurie said.
Knowing how to find what works and what doesn’t is an invaluable tool in achieving quantifiable results. Site traffic-reporting tools such as Google Analytics can help you determine what turned people off (“top exit pages”), said Berkley, as well as how many people visited and how long they stayed.
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Christen Gruebel
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