Lost in Translation
It's the World's Wide Web, and you're just living in it—Get fluent in the Internet, fast
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Untangle the Web
For distributors, websites are mainly used as lead-generation tools—ways to put the company in front of potential end-buyers in the hopes they will like, and subsequently choose, their services. As with all marketing collateral, every choice is important. “We can’t help it—we judge the quality of the product based on the quality of the website,” revealed Williams.
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Christen Gruebel
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