Lost in Translation
Nevertheless, reports must be put into context, noted Lurie. “Did a radio station have a feature about you last week? Maybe that’s why online sales jumped, which means radio is a good medium for you.” By using the analytics to track your key performance indicators (KPIs)—i.e., the amount of leads generated or time spent on the site—you gain a practical knowledge of how the site is helping you in your sales strategy, he affirmed.
Immersion technique #5: In the end, save your time and your sanity when it comes to Internet marketing. Setting firm, reachable goals; prioritizing problems; and being realistic about time frames and cost concerns can make this not only a lucrative project, but an interesting one as well. “If users visit the website, achieve what they were hoping to get done and leave happily after engaging with your business—then that is a success,” Finck concluded.