Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Promo%20Marketing <%2Fspan>Top%2050%20Distributor%20with%20annual%20sales%20totaling%20$286.4%20million,%20Deutsch%20and%20Bensussen%20continue%20to%20cement%20the%20relationships%20between%20people%20and%20brands.%20And%20to%20think,%20an%20interest%20in%20sports%20marketing%20made%20it%20all%20possible.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fjay-deutsch-discusses-promotional-industry%2F" target="_blank" class="email" data-post-id="1405" type="icon_link">
Email
Email
0 Comments
Comments
P+P: What do you expect to be some of the biggest changes/challenges the industry will face?
JD: Over the last few years, we've seen a shift in how advertisers approach campaigns. Clients are engaging us much earlier and we are working in tandem with other agency partners to create campaigns that span print, digital and three-dimensional merchandise. The biggest opportunity I see is the movement toward digital and the ability to extend promotions online. Social media will continue to play an increasingly important role allowing us to execute even more comprehensive and measurable campaigns.
0 Comments
View Comments
- People:
- Eric Bensussen
- Jay Deutsch
- Places:
- Woodinville, Wash.
E
Elise Hacking Carr
Author's page
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Related Content
Comments