Keeping it All Together
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"Leather or vinyl folders of material that looks the same are quite ex-pensive, but these are paper. We just introduced them in the past six months," said Poole.
As for color, anything goes. Massing noted that marble patterns are growing in popularity. In its sales kit, FSI includes its Pocket Paper Picker, a sampler of 53 different colors and paper stocks. "We have to put new colors in our picker two years before they start to become popular, but glossy white folders are most commonly requested from distributors," said Massing.
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