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P+P: How was this a profitable promotion for your company?
VM: We are told that the customers love the program and say the return on investment is five-fold compared to the standard print that was done before.
P+P: Did you encounter any challenges with this particular promotion? If so, how did you overcome them?
VM: Not really. We have been doing print and added value to print for a long time. We really love working one-on-one with customers regarding their ideas.
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- People:
- Lawrence Yun
- Vince Manini
- Places:
- Carol Stream
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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