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The only hard part might have been our customer having to persuade the end-user to invest more to [get] a better outcome.
P+P: Do you have any advice for distributors interested in selling to the real estate market?
VM: Push for pinpoint targets and observe and understand the project. Know that a nice looking printed piece will be noticed and kept on the target's desk. It will more likely end up in the correct hands and not get tossed in the trash. It's also important to have an open relationship with your client so as to work on projects together.
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- People:
- Lawrence Yun
- Vince Manini
- Places:
- Carol Stream
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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