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P+P: How does the economy continue to affect the industry?
LG: Of course the economy will continue to affect our industry as a whole; however, the cream of the crop will always maintain and continue to grow. I mean this with the most respect to my fellow business owners that find their niche and can adjust and adapt to what the economy bares. As long as you can stay nimble, keep overhead down and don't blame the economy (stop with the excuses), you can find the sales.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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