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P+P: What do you expect to be some of the biggest challenges the industry will face?
LG: Distributors need to continue learning to merge their service and product offerings and accept this fact. Printers are not just printers anymore. Sign companies are not just sign companies. Promo product distributors are not just promo any longer. You must learn to adapt, grow and become an expert in these other fields or find experienced help to do it for you.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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