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"It's not unusual to get orders for integrated products totaling $25,000 to $30,000," she said. "Adding combination products to the mix can be very lucrative."
Getting It Together
Because the decision to go with a combination product is often driven by the expertise of the salesperson, education is key. PrintGraphics offers seminars, promotional media and territory representatives to educate distributors, as well as marketing materials featuring selling tips and summaries of how the products are designed.
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