Popularity Contest
Winning the hearts and minds of political clients by making the best of election-friendly products
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Artwork Advice: Carl Gerlach, director of marketing, Gill Studios Inc., Lenexa, Kan., cautioned against too-thin signs. If you go with a double-sided imprint, bright sunlight can cause a bleed-through effect, and the resulting overlap can confuse your design with its inverse on the other side. He cited 3⁄16" as a good thickness to prevent such overlap issues.
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Michael Cornnell
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