Easing the Pressure
Making a smooth transition from traditional mailers to pressure seal systems
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HOW TO EASE THE TRANSITION
Some clients may feel that changing their method of operations would result in an awkward transitional phase, with the learning curve slowing down production cycles. But the shift isn't as difficult as it seems.
"If a client is processing and mailing single-page documents-or can convert a multi-page document to a single page-then pressure seal technology should be presented to the client as a quicker, [more] secure and less costly process for sending those documents," Waganheim said.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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