Easing the Pressure
Making a smooth transition from traditional mailers to pressure seal systems
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So how can distributors guarantee that clients get the right equipment for their needs? Hopkins pointed to the power of education. "Educate the prospect regarding the options and flexibility of pressure seal to include fold configurations, different sizes available, possible postal savings, etc.," he said.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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