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"A certain percentage of manufacturers won't work with you if you don't have an ASI number," said Lee Marvin, CAS, general manager at Hugo, Minn.-based AdImages Promotional Group. "Mainly because, if you're ASI-listed it means you've been through the screening process, so they know you are a legitimate distributor and they'll be able to access ASI's credit reports on you. But, for every manufacturer that won't work with you, there's one that will. You just have to make the phone calls until you find them. Don't get discouraged if the first three suppliers you call aren't interested."
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