PP: What do you think will be the printing industry's biggest challenge in the next few years?
MJ: Accepting change. Many people talk about change in the printing industry and they'll quote business books and summaries they've read. But, most of them are like that scratch-off stuff on a lottery ticket. It looks shiny and promising and receives an initial reaction of "this one might be a winner." Unfortunately, it's often hard to find any existence of change at all once the surface has been disturbed. We've got to move past just scratching the surface hoping that winning ticket will come our way. But, that's easier said than done. It takes courage and strategy to execute. Courage—mostly to let go of what you've grown up with and what you're used to and to become relevant again.
- Places:
- Greenville, South Carolina