Greenville, South Carolina

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

Web-to-print (W2P) technology has been a hot-button topic since its inception approximately 15 years ago.

As a young freshman intent on becoming an architect or civil engineer, Matthew Jay quickly realized he had a problem: he hated math. Ironically, a two-step equation ultimately led Jay to a career in the print industry.

When it comes to wholesale printing, always keep in mind rapid turnaround times, availability and the ability to change 
and adapt.

Greenville, South Carolina-based Bowater, a leading producer of coated and specialty papers and newsprint, recently introduced its new Freesheet Hybrid category of products, which combine the strength and brightness required in freesheet applications with the improved opacity and bulk of mechanical furnishes. Compared to traditional uncoated freesheet, the main product, BowHybrid, uses up to 40 percent less wood fiber—a clear environmental benefit. BowHybrid is ideal for typical printing applications, such as direct mail, books, order forms, owner’s manuals, inserts/flyers, envelopes, maps and many other general commercial printing applications. Even at lighter basis weights, the paper maintains high opacity and strength,

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