Success with current products doesn't keep these companies from searching for the next big thing.
"Wilmer is always looking in to new items to broaden our product line," Wenz stated. "There will be some enhancements to current items and we are reviewing the possibility of adding a new product to offset the declining sales in the traditional paper forms."
Ward/Kraft is working on a new construction of a thermal printable product as well as other laser printable products. He did not elaborate.
Both participants have varying ideas on what will be the next big things.
"With the improvement of medical forms and patient identification methods, the next big thing would be a greater focus on eliminating patient identification errors," Davis said. "This will happen on the print side with additional camera verification. This is something that Ward/Kraft already has in place to serve the healthcare industry."
Wenz declared it will be all about the trend of cutting back on paper.
"There is a real push to go paperless and getting patients' medical records electronically," Wenz said. "At the same time, they must ensure that the patients' information remains protected."
Both companies are noticing different trends in the industry.
Prescription labels are becoming a growing product base for Ward/Kraft. In addition, Davis noted that the company is seeing "more thermal transfer products as well as prescription pads with three and four different security features."
Regardless of the success that medical products bring to these companies, the bottom line is coming up with products that combat challenges in the healthcare sector.
For example, Wenz explained that Wilmer's prescription pads exceed Medicaid guidelines.
"We have layered our scripts with security features in the three areas required by Medicaid so that if one should be subdued, the other would not falter, if lost or stolen," Wenz continued. "Our communication line offers a variety of labels to notify physicians of allergies to medications, helping them keep their patients safe."