MSP's Jim Young Named Digital Printing Expert by PODi
Mailing Services of Pittsburgh's (MSP) Jim Young has been selected as a leading expert in the digital printing industry by PODi—the Print On Demand initiative—and will speak at the organization's Applications Forum in Las Vegas in February.
Young joined MSP last January to establish the company's Digital Direct division, a digital printing and mailing solutions provider specializing in personalized, one-on-one and web-based marketing collateral management systems. It produces branded, personalized marketing materials and business communications on demand.
"It is an honor to be selected by PODi, especially since MSP Digital Direct has only been in business for one year," said Young. "This opportunity provides tremendous exposure for MSP Digital Direct," he added.
Young said that MSP was selected after submitting a case study on a successful, personalized digital print and mail application that drew an 11 percent response for the client. Traditional direct mail usually draws response rates in the range of 1 percent to 2 percent.
MSP Digital Direct minds customer data and uses relevant personalization to help companies and non-profit organizations achieve higher response rates from direct mail programs. "MSP Digital Direct markets to individuals versus marketing to the masses. People respond to offers that are personalized to their needs and preferences," noted Young.
Rich Bushee, president of MSP, added, "We started MSP Digital Direct to differentiate MSP in a crowded marketplace and to bring additional value to our clients. We have high expectations for the division."
Young is a 16-year printing and mailing industry veteran who spent 15 years as an account executive and regional vice president at a Cincinnati, Ohio-based company before joining MSP in January 2003. "We have come a long way in the course of one year, but we still have a long way to go to fully establish this business," he said.