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“Weather is relevant and dynamic information that draws eyes to the screens again and again. That’s why weather consistently gains top audience ratings in all existing media, and why advertisements integrated with weather information in existing media command premium rates,” said Dr. Joel N. Myers, founder and president of AccuWeather, headquartered in State College, Pa. “Now, the content that AccuWeather has developed will offer to digital signage systems the same attractive power of weather.”
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