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Ballinger shared some different thoughts on the future.
"We believe that customers ultimately find the best tools for a job even if at first they stumble," he said. "We are encouraged by the organic growth we've seen and the word of mouth referrals from customers, OEMS, and partners we get. Some companies will fail because their offerings are not keeping up and others will fail because they spent a lot of investors' money on solutions that did not meet market needs. Ultimately, there will be fewer offerings because there are too many now but the ones that remain will get stronger and there will be more overlap of features and functionality between web-to-print, cross media, print MIS and other technologies."
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Melissa Busch
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