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One effective strategy for printers involves providing non-print-related services and products to customers. These services and products are a growing proportion of printers’ revenues, and are emerging as a key source of profitability.
The “Ancillary Services” report examines the strategic basis of diversification into such services, the array of services available to printers, and recent trends in printers’ sales of these services and their profit impacts.
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- Companies:
- Printing Industries of America, Inc.
- Places:
- Pittsburgh
- United States
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