OneTouchPoint Taps New CEO: Industry Veteran Dave Holland

Dave Holland

A familiar face is joining the executive team at OneTouchPoint. The Hartland, Wisconsin-based marketing execution services provider has appointed David “Dave” Holland as its CEO.

Holland, who brings more than 30 years of experience to the role, has made a name for himself in the print world with his innovative supply chain and marketing services solutions. He’s climbed the ranks in management for major corporations, including Reynolds and Reynolds Company, and Relizon, the latter of which was eventually acquired by Workflow Management, the parent company of WorkflowOne.

During his presidency at WorkflowOne, Holland led a transition involving new client-driven technology. He eventually parted ways with the company in 2007, instead opting to head DataSource, a provider of managed marketing services to the restaurant industry.

As president and CEO, Holland spearheaded DataSource’s transformation from a broad-based print supply-chain leader to a marketing- and brand-focused partner to big-name retailers, providing marketing as a service.

“My ‘MO’ over the last three companies I’ve worked with has been around business transformation,” Holland told Toni McQuilken, senior editor of Printing Impressions, the sister publication of Print+Promo. “In the printing industry, change is a must given the circumstances in the market. I am excited about working with OneTouchPoint—they already have all the pieces in place operationally, the technology is solid and they have a great workforce. Now, they just need someone to guide the vision for the national brand and accelerate the key strategies for the future.”

When asked about his five-year plan, Holland made clear his intentions: continue to focus on repositioning the company as a marketing services provider, and spend time nurturing some of the key vertical markets OneTouchPoint serves today, including manufacturing, health care, retail, financial and insurance services, and nonprofit. He hopes to see the business grow organically in the 8 to 10 percent range, McQuilken reported.

That’s not to say growth through acquisitions is off the table. Holland is open to such opportunities when appropriate—particularly deals that would allow OneTouchPoint to expand its geographical footprint, or enhance its product and services portfolio. (Some of you may recall OneTouchPoint’s recent-ish M&A spree, involving FuseCreates, a printer and mailer located in Denver, and PrintManagement in Cincinnati, respectively.)

OneTouchPoint took the No. 3 spot on Print+Promo’s 2017 Top 50 Suppliers list, with an impressive $139.3 million in sales revenue for the fiscal year.