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Wakefield explained that from a purchaser standpoint, a buyer would have a unique login and access to a personalized catalog. "Then, when an order is placed, it flows seamlessly into the internal manufacturing system, reducing turnaround and error rates," he said.
What makes the management system so attractive, he added, is that the inventory and pricing information design is based on the user's profile. In other words, efficiency coupled with familiarity are its selling points.
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