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Anita Marie Blinkal, product manager, Saint-Jerome, Quebec-based Cascades Fine Papers Group, shared her thoughts on the matter.
"Today, when people use paper, they use less of it. In fact, we need less copy paper in offices and printed material due to targeted distribution. In the last decade, we have noticed that consumers are more knowledgeable of paper and therefore, more demanding. This applies to both product characteristics, such as brightness levels, and environmental attributes, like recycled content and third-party certifications."
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Melissa Busch
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