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www.printco.com<%2Fa>,%20showing%20how%20characteristics%20of%20different%20papers%20not%20only%20impact%20the%20look%20of%20projects,%20but%20bindery%20operations,%20as%20well.%20“I%20always%20tell%20people%20to%20first%20consider%20how%20[a%20piece]%20will%20be%20used,%20then%20the%20budget%20of%20the%20customer,”%20said%20Ken%20Sperling,%20president.%20As%20for%20a%20paper’s%20finish,%20a%20glossy%20stock%20is%20best%20when%20showcasing%20attention-getting%20graphics.%20When%20dealing%20with%20a%20lot%20of%20text,%20Sperling%20recommended%20a%20matte%20or%20dull%20finish,%20since%20any%20glare%20on%20the%20sheet%20may%20impede%20the%20reader’s%20progress.%20Application%20also%20dictates%20the%20proper%20weight%20of%20the%20paper.%20For%20instance,%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fpaper-trails-47409%2F" target="_blank" class="email" data-post-id="5648" type="icon_link">
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Furthermore, choosing the right paper depends on the bindery functions to be performed, since weight and grain direction have a bearing on the quality of folds. Sperling explained that heavier weights of paper require scoring before folding to minimize cracking. Grain direction affects the quality of perforations, and for embossing, paper with longer fibers is required.
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