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www.printco.com<%2Fa>,%20showing%20how%20characteristics%20of%20different%20papers%20not%20only%20impact%20the%20look%20of%20projects,%20but%20bindery%20operations,%20as%20well.%20“I%20always%20tell%20people%20to%20first%20consider%20how%20[a%20piece]%20will%20be%20used,%20then%20the%20budget%20of%20the%20customer,”%20said%20Ken%20Sperling,%20president.%20As%20for%20a%20paper’s%20finish,%20a%20glossy%20stock%20is%20best%20when%20showcasing%20attention-getting%20graphics.%20When%20dealing%20with%20a%20lot%20of%20text,%20Sperling%20recommended%20a%20matte%20or%20dull%20finish,%20since%20any%20glare%20on%20the%20sheet%20may%20impede%20the%20reader’s%20progress.%20Application%20also%20dictates%20the%20proper%20weight%20of%20the%20paper.%20For%20instance,%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fpaper-trails-47409%2F" target="_blank" class="email" data-post-id="5648" type="icon_link">
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