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Chris Lafelice, an account representative at Shamrock Graphics, a Westlake, Ohio-based distributorship, agrees.
She remembered a client who was looking for a plastic ID card. "That was all they wantedplastic," she said. "But when we went through the discovery process, it turned out the last thing they needed was a plastic card. They hadn't even considered paper, because when they thought ID' they automatically thought plastic."
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