Paper vs. Plastic--Win the Card Game

By Misty Byers

Pair the right card to the right application to make the most of card sales knowing what card products are available is good strategy—knowing how to match the product to the application wins the game.

The key, said Paul Edwards, president of FormStore, Fenton, Mo., is knowing what questions to ask to determine the right product. "Very few distributors know what those are, but those who do can eliminate most of their competition," he said.