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Ethan Boldt
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2. Personalized URLs help create a channel-less future. Most companies have siloed their marketing efforts, but Harhut thinks self-interest will begin to trump channel. "If the target sees something of value, then that will be more important than where he or she sees it," she explained. "The humble, closed-faced, teaser-less, 'hand addressed' #10 or 'greeting card' will continue to pull. Mail that carries an 'ignore at your peril' air about it will continue to get opened."
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Ethan Boldt
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